Corporations need to realize that trying to foster a startup-like culture within the constraints of a traditional corporate structure is an exercise in futility.
By controlling data, running software on their own servers, and offering free products, tech companies have created ecosystems that entrench users. These strategies exploit convenience, habit, and network effects to
The Startup Spirit: How large companies can realise technology innovation
Corporations need to realize that trying to foster a startup-like culture within the constraints of a traditional corporate structure is an exercise in futility.
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